- Simplicity: Everything under the human lens in ZenGroup will be reduced to simplicity, in essence for ease of handling and increased efficiency (The end of complexity is simplicity).
- Superiority: All products and services we provide to customers must put superiority on the top.
- Responsibility: We need to uphold the sense of responsibility for the organization to develop more outstandingly. Being responsible to ourselves, to our families, to the company, to society makes us behave better.
- Creativity: In every space and time, the creative element is pursued by each person of ZenGroup to compete and create capacity for sustainable development.
- Building great organizations: It takes solidarity and enthusiasm to build a great, lasting organization.